Agent / Representation
There are many potential and
potent markets around the globe, but
more often then not the access to
them is everything else then
straight forward.
Very often the first step for a
company seeking to expand its
markets, is to contact the local
chambers of commerce and indeed get
very good information there. But
still entering the market with any
kind of company internal resources
is very expensive.
Sending a sales agent, opening a
sales representative office, opening
a Branch-office of even opening a
local subsidiary are very valid
possibilities, but the expenses
involved in the setup and especially
in operating them is substantial. So
in essence it is fair to say that
such steps only make sense if
existing business justifies such a
step.
Solution
types
The solution
for companies which want to enter
new markets with their services
and/or product are
"AGENT-AGREEMENTS", or
"DISTRIBUTER-AGREEMENTS"
Agent
In essence
this means that we find for your
services and products customers,
bring the business to a contract
stage and you and the new customer
enter in a direct contract. We as
your agents, making this possible,
would get for each contract a sales
commission.
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Distributor
In essence
this means that we get from you the
right to sell your service or
product under our company. Meaning:
We buy from you to an agreed
(discounted) price and we sell in
the market whereby there are 2
contracts.
A) The Contract between
you and us to buy the products from
you and
B) the contract between the
end customer and us for selling them
locally.
Conclusion
Both types
have their different flavours,
advantages and disadvantages, but
both are possibilities, for
companies who don't want to invest
in a local setup/presence of their
own, to still do and expand their
business in new markets.
We are
interested in representing foreign
companies as agents or distributors
in Thailand and looking forward to
discuss detailed opportunities
with interested counterparts.
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